With social media dominating more and more people’s lives, the pressure is on for restaurants and other establishments to gain attraction on these platforms.
Some businesses have a twitter account where they’ll post memes to draw attention, others feature food that is Instagram-worthy and served in a trendy atmosphere.
But is social media causing us to lose sight of what makes a place truly special?
For the last few years, an over-abundance of food blogs and Instagram hashtags have popped up, displaying trendy foods like unicorn milkshakes, black ice cream, and another extraordinarily prepared fare.
Unique treats like these are designed to capture social media users attention and intrigue.
But are we leaving behind the many dives or hole-in-the-wall restaurants that serve up some of the best food you’ll ever eat?
And is it putting pressure on the more tried-and-true establishments to conform to the Instagram-worthy craze?
Instead of restaurants drawing patrons by the quality of their dishes, many are renovating their spaces to become more appealing to the younger generation—adding murals, signs, making drastic menu changes, and using other elaborate gimmicks in hopes of becoming a viral sensation.
They can no longer expect their guests to simply enjoy a good meal and good company without reaching for their phones and taking a few shots.
To be fair, Instagram has been credited for bringing certain establishments back into popularity, such as tiki bars with their elaborate cocktails and vibrant atmospheres.
Additionally, any place “vintage” or “retro” is sure to be a hit—especially if it photographs well.
And more and more “concept-driven” restaurants are popping up all around the world.
Take Japan for instance, where there are hundreds of themed cafes, including one where customers are waited on by a vampire and another where patrons feel like they are being served on an airplane.
But for the businesses without the social media edge or appeal? They’re losing the opportunity to gain new customers.
While many of these older establishments have a loyal following, the younger generation is more likely to visit the newer, trendier places recommended by those on social media—ones that engage their interests and meets their need for online “likes.”
With the more trendier establishments attracting and receiving the most attention on social media platforms, the older businesses are left to either change with the times or risk fading into obscurity.
What’s your take on the Instagram craze?
Do you think it holds too much influence on where we choose to dine? Or is it a fad that will eventually die down in a few years?
Comment below and let us know if you’re more likely to pick a restaurant because of its reputation or because it piqued your interest online!
